Evidence-based coaching, no bullshit


3 December 2020
A UK study found credibility varied widely, with certified professionals scoring highest.
14 February 2024
A study found 44.7% of popular nutrition posts contained inaccuracies.
15 May 2025
Fake “natural” physiques and steroid use can create unrealistic expectations.
Build a leaner, stronger, more defined body that you actually feel proud of.
Get results that show in the mirror, while still having energy for work, relationships and your life.
I've also worked as a character animator on more than 30 movies.
And I still reached my goals.
You can do it too.
Know what to do when work gets busy, meals get missed or your normal routine changes.
Get results that show in the mirror, while still having energy for work, relationships and your life.
Know what to do when work gets busy, meals get missed or your normal routine changes.
I went up to 80kg,
while working full time in visual effects for movies
Fitness saved my life.
Now I help others rewrite their story.

Certified JamCore Elite Trainer.
Trained under IFBB Pro Jamo Nezzar, who trained with 6 times Mr.Olympia, Dorian Yates and competed against 8 times Mr.Olympia Ronnie Coleman.
I went up to 80kg.
While working full time in visual effects for movies.
And beating cancer twice.
Fitness saved my life.
Now I help others rewrite their story.
Certified JamCore Elite Trainer.
Trained under IFBB Pro Jamo Nezzar, who trained with 6 times Mr.Olympia, Dorian Yates and competed against 8 times Mr.Olympia Ronnie Coleman.


Everything you need to succeed.

Your anatomy, your plan.

Grow faster. Stay injury-free.

Your goals, your timeline.

No templates. Just precision.

You’re never left guessing.
You don’t have to live on chicken and broccoli.
Love pasta? Enjoy it.
Prefer cod over chicken? Perfect.
Your plan is built around foods you actually like and around your schedule.
That's how you manage to follow a plan.


You don’t have to live on chicken and broccoli.
Love pasta? Enjoy it.
Your plan is built around foods you actually like and around your schedule.
That's how you manage to follow a plan.
| Standard PT | My Coaching | |
|---|---|---|
| Workout Structure | ❌ Generic workouts | ✅ Based on your anatomy |
| Injury Prevention | ❌ Random exercises | ✅ Smart, personalized selection |
| Coaching Access | ❌ Assistant or App-based | ✅ Coached directly by me |
| Diet | ❌ Bland, generic | ✅ Realistic, adaptable diet |
| Qualifications | ❌ No certificate or generic government certificate | ✅ Certified by IFBB Pro |
| Knowledge | ❌ No ongoing study | ✅ Continuous anatomy & bodybuilding |
| Lifestyle Adaptation | ❌ Assumes perfect weeks | ✅ Plans fit your schedule |
| Outcome | ❌ Temporary results | ✅ Full body and mind transformation |

Do you accept clients outside of the UK?
I'm a beginner. Is it okay?
Is there an age limit?
How long can I really follow a program for?
Do I need a Gym membership?
Do you offer refunds?
How soon will I receive my plan?
Some people don't feel 100% ready. But if you've made it this far, you're already thinking about change.
